Consumer Insight Archives | PORTER COMMUNICATION

The rapid commoditization of everything.
The rapid commoditization of everything.

Consumer Insight, Good Stuff, Innovation / Product Development

The rapid commoditization of everything.

Eventually, every product or service will become a me-too commodity that competes on price alone. The pace of product and service innovation is now so accelerated that one can hardly determine who is first to market with a valuable new idea before a competitor knocks it off, adds a [...]

Consumer Insight, Good Stuff, Innovation / Product Development|

Is the anti-branding movement alive?
Is the anti-branding movement alive?

Brand Experience, Consumer Insight

Is the anti-branding movement alive?

It’s been nearly 15 years since the first publication of Canadian author Naomi Klein’s book “No Logo” (1999). To many, it's been considered the genesis of the alter-globalization and anti-branding movement. But the world changed radically– and in the process, making the anti-branding movement irrelevant. For those who may [...]

Brand Experience, Consumer Insight|