If you’re inventing or transforming a brand, somewhere in the process you’ll be working with a Designer or Design Firm who will be tasked with bringing your “brand strategy” to life. Brand design is not decorated brand strategy. Brand Design is a highly specialized expertise. We prefer to think [...]
Graphic Standards Manuals are a critically important management tool for brand owners to ensure their brand identity assets are correctly and consistently reproduced over all media channels. Developing graphic standards documents for managing brand identity is a big undertaking in both time and money. Naturally, brand owners and managers [...]
Where do ideas come from, the turning nothing into something? Creative ideas are what have separated human beings from everything else on this planet. From stone tools to our modern technology, ideas, inspirations, and flashes of insight have been the genesis of every innovation humans have ever conceived. First, [...]
It’s no easy feat to enhance your brand’s relevance to its most fervent users, while at the same time attract new loyalists. With today's pace of change in consumer tastes, preferences and behaviors are moving too fast for many brands to keep up. To keep up with the changing [...]
