The importance of graphic standards in building brand value.

Graphic Standards Manuals are a critically important management tool for brand owners to ensure their brand identity assets are correctly and consistently reproduced over all media channels. Developing graphic standards documents for managing brand identity is a big undertaking in both time and money. Naturally, brand owners and managers [...]

ThedaCare brand development.

We delivered a complete brand reinvention to bring unity to a large and complex organization and redefine its core value to the communities and consumers it serves. ThedaCare is a leading healthcare system provider serving consumers in diverse communities throughout northeastern Wisconsin. With corporate headquarters in Appleton, ThedaCare operates [...]

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