Brands, just like people, have a voice — the tone, manner, and personality of communication that distinguishes one personality from another. Brand Voice is a highly useful tool for business leaders and communication teams to create and manage the unique voice of their brands over every customer interaction. The [...]

The ancient tradition of storytelling serves to remind us of who we are, and how we relate to each other within the structures of our organizations, our village, our culture and our world at large. Brands are no different. This one-day-issue-based intensive brand storytelling strategic workshop designed to guide [...]

The Brand Positioning Workshop is specifically designed to meet the challenges growing brands face when attempting to create a competitive advantage in the marketplace. The one-day positioning workshop is designed for CEOs and their marketing teams when they are: planning to introduce new products extending brands into new product [...]