With wholesale and direct to retail supply channels growing, this nutty treat needed to up its presence online and on retailer shelves.
The response was an increase in orders from key retailers and higher margin online sales, delivering the brand promise of deliciously healthy fresh roasted nuts.
For the management team, the process of updating their online presence needed to be easy to manage in-house, and easily integrate into their existing Multichannel Order Management software. In turn, we delivered a platform utilizing WordPress as the CMS paired with Woo-Commerce for processing online orders. The change upped their brand presence and their sales numbers.
In 1997, Almond Brothers opened a kiosk in a Phoenix mall during the holidays to sell their delicious homemade fudge. Wanting a larger product mix, they added roasted almonds and pecans. While they no longer create fudge, today they have a robust product line of fresh roasted nuts.
The family-owned business realized their online presence was stale, unlike their roasted nuts which are always fresh. Porter addressed the challenge by listening to the owners, senior management, and their customers. What we heard were their independent and health-conscious customers where motivated to purchase the consistent experience of their high-quality roasted nuts and uniqueness of the brand.