PORTER PROGRAMS

PORTER PROGRAMS:
EXECUTING THE STRATEGY

Porter is dedicated to serving venture-funded startups and early-growth companies that are ready to transform or are launching a new product or ventures.

Our Programs begin with the Porter Primer to build trust, define scope, and demonstrate deliverables. The cost of the Primer will be subtracted from the total proposal at the beginning of the Program work.

PORTER PROGRAMS DELIVER:

Brand innovation through a convergence of insight, strategy, and creativity. Our practice disciplines include:

  • Consumer Insight & Analytics
  • Brand Strategy
  • Name Development
  • Corporate and Brand Identity Development
  • Retail Presence / Packaging / Point of Sale
  • Branded Environments
  • Market Launch Communications
  • Creative Collateral Development
  • Copywriting
  • Location and Studio Photography
  • Website Development
  • Implementation Direction

With the plan in place, our collaborative team of talented and experienced creative professionals will execute on the deliverables. We’ll shape the symbols and stories that express your brand’s presence in the marketplace and deliver lasting emotional connections to your audience across the granular landscape of the web, print, shelf, and social.

DIRECTION

$14,855-19,949
* Primer payment applied to cost
  • For clients who need the basics to transform. We translate your Porter Primer ie. Brand strategy, implementation, or packaging / retail presence, and develop the content you need. This usually includes a revised logomark, design and build of your website with positioning and copy, development of your products, sales process, and pricing that will influence your growth, and the collateral material needed.

ACCELERATION

$19,500-49,949
* Primer payment applied to cost
  • Includes everything within the Porter Direction program but with more depth such as eCommerce or third party platforms integrated into your website such as Wine Direct for Wineries. It may also include location or studio photography and a Brand Strategy Workshop.

VELOCITY

$49,500+
* Primer payment applied to cost
  • Increase your capabilities, improve your effectiveness, and make confident decisions about the strategic and creative aspects for your brand. With Velocity the direction and acceleration of your brands potential will be established. Projects may include consumer insight and analytics, the full suite of workshops, along with highly customized website functionality, professional photography, and ongoing implementation direction.
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“In the 18 months since introducing the new KeVita brand to retail, we have been able to increase our national distribution to over 3,800 doors in leading grocery chains like Whole Foods, Safeway, Vons, Sprouts and many regional specialty and natural health food chains. KeVita is well on its way to becoming a leading brand in the functional beverage category”.

William Moses Founder and Chief Executive Officer , Kevita Drinks LLC

“For our new venture, we were seeking a strategy and identity in the marketplace that would set us up as a step above the rest. From the very first workshop until the final hand-off of our brand development assets, they delivered on every level. The strategy and creativity for bringing our brand to the world were extraordinary. I can’t recommend enough.”

Joe Bruzzese Founder and CEO, Sprigeo, LLC Technology Startup

“From the very beginning of the workshops and through the implementation of our new name and visual expression, Thomson’s experience and creativity helped guide us to a result that we simply could not be happier with. He didn’t tell us who we should be or where we should go–he guided us along a path that helped us discover that our direction and purpose had been there all along, we just needed the expertise to help us reveal it.”

Pete Houlihan President, Brightformat Inc.
  • Kevita PULL
  • Ambrosai Flax Linen Storage Bags PULL
  • Local Market Launch PULL
  • Studio C PULL
  • Fly AirShare PULL
PORTER
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